In a recent investigation, The New York Times delved into the world of “kidfluencers” and the parents or guardians who manage their accounts. With one in three preteens aspiring to be influencers, the reality of this career goal poses serious risks to underage girls.

Instagram prohibits children under 13 from having their own accounts. However, parents of kidfluencers are setting up and managing these accounts, which can be lucrative. Brands pay thousands of dollars for a single post of a kid modeling their products.

Michael Keller, along with colleague Jennifer Valentino-DeVries, conducted an investigation into this world of child influencers. They found that these accounts are often run by parents for various reasons, including financial gain, networking opportunities, and free or discounted products.

Despite the potential benefits, these accounts attract a significant number of male followers, leading to inappropriate and even predatory comments. Some parents reported receiving threats from online followers, which escalated into real-life dangers.

The investigation highlights the challenges and risks associated with managing kidfluencer accounts. While Instagram allows parents to run these accounts for their children, it is difficult to do so safely. Parents may spend hours blocking inappropriate followers, and the threats posed by online interactions can have real-life consequences.

This investigation sheds light on the complex world of kidfluencers and the risks involved. While the allure of fame and fortune may be tempting, parents must carefully consider the potential dangers before allowing their children to become influencers.